01Persona
First-time buyer
Anxious about the unknown unknowns.
You have a pre-approval and a saved search, but no framework for what 'too much' actually means. We pressure-test affordability beyond the lender's number and surface the questions you don't know to ask.
02Persona
Move-up buyer
Owning a home, considering a bigger one.
Your decision hinges on bridge financing, current-home equity, and whether the upgrade is worth the lifestyle and cash-flow squeeze. We model both homes and protect your reserves.
03Persona
Relocating household
New city, no instinct.
You can't yet tell a $700K bargain from a $700K trap because you don't know the streets. We benchmark the listing against the local market and translate neighborhood signals.
04Persona
Investor-curious
Primary home that could pay you back.
You want the home to live in and to make sense if life changes. We model resale risk, rentability, and the long-term liquidity of the asset.