“Worth pulling the full report. Price is workable but liquidity is tight — don't skip the financial deep-dive.”
Your AI-poweredbuyer intelligence assistant.
Generate personalized home-buying reports that help clients understand whether a property is truly the right fit — before the showing, before the offer, before the regret.
Invited by your agent? Redeem your invite →

Every agent has buyers who…
Buyers love photos. They hate spreadsheets. Every showing turns into another version of the same conversation — and you're the one repeating it.
- Send 20 listings a day with no shortlist
- Fall in love with photos and ignore the math
- Skip the affordability conversation entirely
- Miss flood, HOA, or structural red flags
- Can't compare two homes objectively
- Monthly payment estimates
- HOA concerns
- School-zone explanations
- Resale and equity scenarios
- Inspection red-flag triage
Turn any listing into a client-ready analysis.
Five steps. Under three minutes. A branded report your client will actually read.
- 01
Add your client
Lightweight client profile — name, email, stage.
- 02
Build the buyer profile
Budget, lifestyle, risk tolerance, deal-breakers — captured before any analysis runs.
- 03
Connect a listing
Paste a link from your MLS, IDX, or brokerage listing system — or enter the address.
- 04
Generate the report
Affordability, lifestyle, risk, resale — scored for that client.
- 05
Share with your client
Branded with your headshot, brokerage, and license.
Five hours of research.
One report that’s actually about you.
A careful homebuyer pulls comps, runs cost projections, digs into schools, hazards, and HOA health, and stress-tests it against their own finances. We do all of it — for one listing, in minutes.
Hours saved
5 hours of listing research, comps, school checks, and risk lookups — compressed into one report you can read in five minutes.
Deep research
Pulls market comps, hazard data, HOA health, taxes, insurance, and school scores from sources you'd have to chase yourself.
Personal to you
Weighted against your income, savings, commute, and lifestyle — not a generic 1–10 score that ignores your situation.
Unbiased verdict
No commission, no mortgage quota. One clear call: Strong Yes, Conditional, Negotiate, or Pass.

Everything your buyer would ask — answered before the showing.
- One clear verdict. Strong Yes, Conditional, Negotiate, or Pass — with the reasoning.
- Five-pillar scorecard. Affordability, liquidity, lifestyle, risk, and resale, weighted to you.
- Personalized narrative. A plain-English recommendation you can share with your partner or agent.
- Negotiation guidance. Where the price has give, and which contingencies to ask for.
- Red flags surfaced. Flood zones, HOA health, structural cues, and zoning risks.
- Ten-year cost projection. True cost of ownership: taxes, insurance, maintenance, utilities.
Five pillars. Weighted to you.
Every report scores the listing across five lenses — tuned to your finances, lifestyle, and risk tolerance.
Affordability
True cost of ownership including taxes, maintenance, and utility projections.
Liquidity
Impact on emergency funds, investment flexibility, and time-to-exit.
Lifestyle fit
Commute fatigue, school scores, and how the home maps to your daily life.
Risk profile
Flood zones, structural red flags, HOA health, zoning probabilities, and a registered-offender check on the address.
Resale
Historical area growth and 5- to 10-year appreciation forecasts.
One of five verdicts. Always.
No score buried in a spreadsheet — a clear call and a narrative you can send to your partner, lender, or agent.
Strong Yes
Comfortable cost, strong fit, low red flags.
Conditional Yes
Promising — pending specific conditions.
Needs more data
Decision blocked on missing inputs.
Negotiate
Good asset, but price or terms need adjustment.
Pass
Material misfit on cost, risk, or lifestyle.
The more you tell us, the deeper the report.
Start with a Quick verdict in seconds. Add your finances, lifestyle, and constraints — and the report deepens automatically, unlocking the Full, Numbers, and Pro tiers.
- Tier 1 · Starter
Quick verdict
One-page yes / no / maybe in ~15 seconds.
To unlockFree- Income, cash, monthly debt
- Max monthly payment + reserves
- No credit card, no waiting
- Core reportTier 2 · Core
Full buyer report
Lens-tuned report: lifestyle, location, condition, risk, schools, HOA — re-weighted around the way you actually decide.
To unlockIncluded- 8-question decision-lens quiz (~2 min)
- Tell us who lives there
- Your target neighborhoods + commute
- Beds, baths, sqft, parking
- Tier 3 · Numbers
Financial deep-dive
PITI, DTI scenarios at 10/15/20% down, reserves, lender questions.
To unlockIncluded- Loan type, down %, credit range
- HOA + tax tolerance
- Stress-tested against payment shock
- Tier 3 · Pro
Agent-branded report
Full report wrapped in your branding, for client-facing sharing.
To unlockAgent add-on- Your headshot + brokerage logo
- License + tagline + brand color
- “Prepared for” line on top
See exactly what each level unlocks.
Four reports, one product. Each one builds on the last — here’s a real preview of the verdict and scorecard you’ll see at every tier.
“Great structure and resale potential, but liquidity is thin. Negotiate at least 4% below asking and price an inspection contingency.”
“20% down keeps DTI under 36% and leaves 5 months of reserves. Below that, you'd be house-poor for the first 18 months.”
“Wraps every Full report in your branding — same verdict and scorecard, ready to send to clients without rebuilding the deck.”
Ready to see a real verdict on your listing?
Start free and unlock each level as you complete your profile — or skim a full sample report first.
Look more prepared. Build more trust.
“This report answered questions I normally spend an hour explaining. My clients show up to the tour already informed.”
“The risk section flagged a flood-zone issue we would have missed. We pivoted to a different listing the same day.”
“Branded reports make me look like a team of three. Clients forward them to family — that's free top-of-funnel.”
Be a founding agent.
Help shape the product.
We're inviting 30 agents to build IsThisTheHouse with us. Use it with real clients, send us honest feedback, and lock in founding-agent pricing for life.
What you get
- Free access while you help shape the product
- Agent-branded reports (logo, headshot, license)
- Early access to new features
- Locked-in founding-agent pricing
- Direct line to the founder
Limited cohort. Founding-agent pricing and roadmap influence are locked in for as long as you stay subscribed.
Help every buyer understand a home before they tour it.
Join the Founding Agent Program. Branded reports, early features, locked-in pricing.
Get early agent access