For real estate agents

Your AI-poweredbuyer intelligence assistant.

Generate personalized home-buying reports that help clients understand whether a property is truly the right fit — before the showing, before the offer, before the regret.

Invited by your agent? Redeem your invite →

Sample agent-branded report — verdict, scorecard, and prepared-for header for a client listing
The problem

Every agent has buyers who…

Buyers love photos. They hate spreadsheets. Every showing turns into another version of the same conversation — and you're the one repeating it.

    Your buyers…
  • Send 20 listings a day with no shortlist
  • Fall in love with photos and ignore the math
  • Skip the affordability conversation entirely
  • Miss flood, HOA, or structural red flags
  • Can't compare two homes objectively
    You end up repeating…
  • Monthly payment estimates
  • HOA concerns
  • School-zone explanations
  • Resale and equity scenarios
  • Inspection red-flag triage
The solution

Turn any listing into a client-ready analysis.

Five steps. Under three minutes. A branded report your client will actually read.

  1. 01

    Add your client

    Lightweight client profile — name, email, stage.

  2. 02

    Build the buyer profile

    Budget, lifestyle, risk tolerance, deal-breakers — captured before any analysis runs.

  3. 03

    Connect a listing

    Paste a link from your MLS, IDX, or brokerage listing system — or enter the address.

  4. 04

    Generate the report

    Affordability, lifestyle, risk, resale — scored for that client.

  5. 05

    Share with your client

    Branded with your headshot, brokerage, and license.

Why the report

Five hours of research.
One report that’s actually about you.

A careful homebuyer pulls comps, runs cost projections, digs into schools, hazards, and HOA health, and stress-tests it against their own finances. We do all of it — for one listing, in minutes.

01

Hours saved

5 hours of listing research, comps, school checks, and risk lookups — compressed into one report you can read in five minutes.

02

Deep research

Pulls market comps, hazard data, HOA health, taxes, insurance, and school scores from sources you'd have to chase yourself.

03

Personal to you

Weighted against your income, savings, commute, and lifestyle — not a generic 1–10 score that ignores your situation.

04

Unbiased verdict

No commission, no mortgage quota. One clear call: Strong Yes, Conditional, Negotiate, or Pass.

Agent-branded homebuying report on a laptop
Prepared for · Verdict
Strong Yes
Inside every client report

Everything your buyer would ask — answered before the showing.

  • One clear verdict. Strong Yes, Conditional, Negotiate, or Pass — with the reasoning.
  • Five-pillar scorecard. Affordability, liquidity, lifestyle, risk, and resale, weighted to you.
  • Personalized narrative. A plain-English recommendation you can share with your partner or agent.
  • Negotiation guidance. Where the price has give, and which contingencies to ask for.
  • Red flags surfaced. Flood zones, HOA health, structural cues, and zoning risks.
  • Ten-year cost projection. True cost of ownership: taxes, insurance, maintenance, utilities.
What every report evaluates

Five pillars. Weighted to you.

Every report scores the listing across five lenses — tuned to your finances, lifestyle, and risk tolerance.

AF
01

Affordability

True cost of ownership including taxes, maintenance, and utility projections.

LQ
02

Liquidity

Impact on emergency funds, investment flexibility, and time-to-exit.

LS
03

Lifestyle fit

Commute fatigue, school scores, and how the home maps to your daily life.

RK
04

Risk profile

Flood zones, structural red flags, HOA health, zoning probabilities, and a registered-offender check on the address.

RE
05

Resale

Historical area growth and 5- to 10-year appreciation forecasts.

How every report ends

One of five verdicts. Always.

No score buried in a spreadsheet — a clear call and a narrative you can send to your partner, lender, or agent.

Verdict

Strong Yes

Comfortable cost, strong fit, low red flags.

Verdict

Conditional Yes

Promising — pending specific conditions.

Verdict

Needs more data

Decision blocked on missing inputs.

Verdict

Negotiate

Good asset, but price or terms need adjustment.

Verdict

Pass

Material misfit on cost, risk, or lifestyle.

Your report levels up

The more you tell us, the deeper the report.

Start with a Quick verdict in seconds. Add your finances, lifestyle, and constraints — and the report deepens automatically, unlocking the Full, Numbers, and Pro tiers.

Starter → Core → Numbers / Pro
  1. Tier 1 · Starter

    Quick verdict

    One-page yes / no / maybe in ~15 seconds.

    To unlock
    Free
    • Income, cash, monthly debt
    • Max monthly payment + reserves
    • No credit card, no waiting
  2. Core report
    Tier 2 · Core

    Full buyer report

    Lens-tuned report: lifestyle, location, condition, risk, schools, HOA — re-weighted around the way you actually decide.

    To unlock
    Included
    • 8-question decision-lens quiz (~2 min)
    • Tell us who lives there
    • Your target neighborhoods + commute
    • Beds, baths, sqft, parking
  3. Tier 3 · Numbers

    Financial deep-dive

    PITI, DTI scenarios at 10/15/20% down, reserves, lender questions.

    To unlock
    Included
    • Loan type, down %, credit range
    • HOA + tax tolerance
    • Stress-tested against payment shock
  4. Tier 3 · Pro

    Agent-branded report

    Full report wrapped in your branding, for client-facing sharing.

    To unlock
    Agent add-on
    • Your headshot + brokerage logo
    • License + tagline + brand color
    • “Prepared for” line on top
Sample reports

See exactly what each level unlocks.

Four reports, one product. Each one builds on the last — here’s a real preview of the verdict and scorecard you’ll see at every tier.

1
Starter report
Quick verdict
Verdict
Conditional Yes
422 Oakwood Dr, Austin TX
$845,000 · 4 bd · 3 ba
Triage snapshot60-second read
Fits your budget72%
Listing red flags30%
Worth a deeper look85%

Worth pulling the full report. Price is workable but liquidity is tight — don't skip the financial deep-dive.

2
Core report
Full buyer report
Verdict
Negotiate
422 Oakwood Dr, Austin TX
$845,000 · 4 bd · 3 ba
Five-pillar scorecardWeighted avg: 7.4 / 10
Lifestyle fit90%
Affordability65%
Risk profile55%

Great structure and resale potential, but liquidity is thin. Negotiate at least 4% below asking and price an inspection contingency.

3
Numbers report
Financial deep-dive
Verdict
Conditional Yes
422 Oakwood Dr, Austin TX
PITI $6,142/mo · DTI 38%
Affordability stress test10% / 15% / 20% down
DTI at 10% down42%
Reserves after close28%
5-yr cost vs renting78%

20% down keeps DTI under 36% and leaves 5 months of reserves. Below that, you'd be house-poor for the first 18 months.

3
Pro report
Agent-branded report
Verdict
Strong Yes
Prepared for Sarah & Mike
Branded by Maria Lopez · Compass
Shareable client outputPDF + web link
Buyer alignment88%
Negotiation leverage70%
Comp confidence82%

Wraps every Full report in your branding — same verdict and scorecard, ready to send to clients without rebuilding the deck.

Ready to see a real verdict on your listing?

Start free and unlock each level as you complete your profile — or skim a full sample report first.

From agents using it

Look more prepared. Build more trust.

This report answered questions I normally spend an hour explaining. My clients show up to the tour already informed.
Buyer's agent, boutique brokerage
The risk section flagged a flood-zone issue we would have missed. We pivoted to a different listing the same day.
Relocation specialist
Branded reports make me look like a team of three. Clients forward them to family — that's free top-of-funnel.
Solo agent, 2nd year
Founding Agent Program · 30 of 30 spots left

Be a founding agent.
Help shape the product.

We're inviting 30 agents to build IsThisTheHouse with us. Use it with real clients, send us honest feedback, and lock in founding-agent pricing for life.

What you get

  • Free access while you help shape the product
  • Agent-branded reports (logo, headshot, license)
  • Early access to new features
  • Locked-in founding-agent pricing
  • Direct line to the founder

Limited cohort. Founding-agent pricing and roadmap influence are locked in for as long as you stay subscribed.

Help every buyer understand a home before they tour it.

Join the Founding Agent Program. Branded reports, early features, locked-in pricing.

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